LILIA TARAN
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My journey

Senior Business Intelligence Analyst – Praxis Metrics | Remote | June 2019 – April 2020 & Sep 2021 – Aug 2022
 
  • Worked with senior leadership of 12 different companies ($1M to $100M)
  • Designed and created clear, easily comprehended and actionable visualizations in Domo to support company’s strategic objectives and initiatives
 
Senior Business Intelligence Analyst – Rakuten Marketing | San Mateo, CA | June 2018 – June 2019
 
  • Worked directly with CFO and senior leadership of every function and region of Rakuten Marketing to design and develop online, real-time, data-driven organizational health and KPIs dashboards for every area of the company, to drive better business and product decisions that reduce costs and improve performance and ROI
  • Owned the business side of Domo and managed Major Domo program which includes 12 subject matter experts from different groups, functions and regions
  • Defined functional requirements for software & data engineers to architect and automated the data flow to Domo from disparate systems/sources
 
Business Analyst – Rakuten Marketing | San Mateo, CA | Nov 2017 – May 2018
 
  • Worked with senior leadership to analyze and document current organizational processes, systems, people, skills and workload; built recommendations for process improvements
  • Worked with the business intelligence and engineering groups to understand existing internal tools and data warehouses and understand data quality; built data sets to empower operational and exploratory analysis and connected them to Domo by using SQL and ETL
 
Analyst – Rakuten Marketing | San Mateo, CA | Aug 2016 – Oct 2017
 
  • Used statistical techniques such as Bernoulli & Poisson models to measure statistical significance of A/B tests in Python
  • Extracted necessary data for analysis using Python, SQL and Excel; structured and presented analyses to key stakeholders
 
Senior Campaign Manager – TubeMogul | Emeryville, CA | Mar 2016 – July 2016
Supply Operations Executive – Beanstock Media | San Francisco, CA | Feb 2014 – Jan 2016
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