Today I want to share with you the story of my dear friend. She is one of the premiere dancers in one of the most widely respected dancing companies in the country and maybe even in the world. While dancing she could hover like a snowflake, spin like a leaf caught by a tropical cyclone or tremble as if she is caught by an earthquake, while still being as graceful as a swan. When you see her dancing, you contemplate all the beauty of dance. 

My friend humbly asked me not to mention her name, so I’ll call this dear creature, Thalia, after one of the Kharites goddesses of grace, beauty, and dance in Ancient Greece.

Passionate about dancing, she excelled from a very young age. Memorizing movements for a new performance was for Thalia like memorizing a poem to other children. While they were studying how to do calculus, Thalia focused on the movement of her hands and fingers. 

As I mentioned before, Thalia is very humble. She doesn’t have a fan page on Facebook, own website and her Twitter account is private. When I asked her why, she told me that she didn’t feel that she was important enough to have an online presence. I was so surprised! I told her that I’m much less important than her, but I have my own webpage and all that jazz. 

I told her about some of my other friends, who have Facebook pages and websites. Some are photographers, writers, and others are activists, radio hosts, a myriad of passions and professionals. And even if they don’t have many likes, they are still properly maintaining their pages because it helps them to open up their souls, connect with their audiences, as well as increase their businesses through online exposure. 

I pointed out some of the success stories in her own industry, like famous opera singer Anna Netrebko as well as dancers Gillian Murphy and Sarah Lamb and others, but still it didn’t help. I remember that all this was making me feel frustrated. I was thinking of why I even needed to explain to her all of the benefits and keep trying to win the argument. It is obvious to me that she has to work on her online presence. Besides, believe me sometimes I can be very convincing :P! However, later I realized that she is probably so stubborn about it because she was born and raised in a country, where any sort of self-promotion is unusual and unacceptable.

Now a couple of our common friends are helping me with this and I hope that all of us together can convince Thalia. I have seen her grace and agility light up the stage many times, and I wish more people could have the chance to open up their minds and admire the beauty and sensuality of dance that Thalia brings to stage. 

My name is Lilia and I have recently joined the OMI team as a Marketing coordinator to help the company with their efforts to deliver marketing classes to anyone who wants to succeed in their work, business and etc. My journey to Online Marketing Institute (OMI) has been very interesting. I got a BA in Philology with a focus in Spanish language. I then obtained my MD in International Business with a focus in Marketing, studied in the USA, UAE and China. After, I joined Webgility as an intern and shortly after joining, my progressive performance earned me a promotion to the Marketing Associate position. Recently, I started working for Media Company as an interviewer and a videographer; there I had a chance to interview and meet very interesting and important people in the Silicon Valley.

Oriental Pearl Tower in Shanghai, China

Graduation Day with Iseline.

Digital Marketing is evolving extremely fast in the world today.  The pace is so fast that some of the marketing techniques out there are losing their relevance every half of the year or even faster.  Marketers are discovering newer explanations on how and why consumers make certain decisions and how to be influential on those decisions. How customers are interacting with products or webpages, what gets better response, the importance of the story and other essential things to understand the behavior of people. 

OMI is focusing on delivering absolutely the best customer service and providing the best interaction experience that a user can ever get. Our biggest goal is to deliver the most valuable and interesting classes and presentations as well as to understand current trends in Online Marketing.

Interviewing Dmitry Akhanov at Russian Innovation Week 2012